The power of rituals

Jul 04, 2023

How do we cultivate creativity? Well, simply declaring, 'now we're gonna be creative,' doesn't quite cut it. That's not how creativity works.

To enter the right mindset, rituals play a crucial role. Just like Pavlov's dogs, as soon as we complete the 'ritual' associated with creativity, we condition ourselves to shift into the desired state of mind. By consistently following the same ritual each time it's 'creativity time,' we can trigger the mindset necessary to unleash our creative potential.

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